ghd Thermodynamics: 4 Steps to Heavenly Hair

Category : GHD Product Advice
Date Published : October 23, 2008

ghd Hair Care Products

Founded in 2001 as a leading developer of revolutionary ceramic hair straighteners, ghd is a highly successful company that is based in Yorkshire. Celebrity endorsements and product quality helped ghd to become the “Fastest Growing Company” as listed in the Sunday Times Fast Track four years after the company began operations, proving the strength of consumer loyalty to the ghd brand.

The ghd product line began with ceramic hair straighteners but has now extended to include a collection of ghd hair products, called ghd Thermodynamics, for all hair types that is specifically designed with heat styling in mind. It is widely known that heat styling can be destructive to hair structure. It can decrease hair strength, cause breakage, and can even make hair more difficult to comb. In response to these problems, ghd has created a four-step process that gives your hair 50% more protection during the use of heated styling appliances.

Step 1: Cleanse and Nourish
The first step of ghd’s programme includes a variety of shampoos, conditioners, and treatments designed to protect and repair hair, prevent colour fading, and give superior shine and conditioning. Made for all hair types, this line of products restores moisture lost by heat styling and promotes healthy hair. Sunflower seed extract defends against UVA and UV damage and locks in colour.

Step 2: Protect
For many people, all thoughts of healthy hair end with a conditioner. The second step in ghd’s care plan moves beyond cleansing and nourishment and into the realm of extraordinary hair protection with products that shield hair from heat damage. In fact, ghd uses its Unique Heat Shield Protection technology to deflect heat from styling tools away from your hair; afterwards your hair will be smoother and better conditioned.

Step 3: Style
The ghd style line is the third step in the Thermodynamics programme. It offers an array of products that optimise heat styling whilst creating any hairstyle you desire. Heat-activated sprays, lotions, mousses, and balms are available for any hair type. Meadow seed oil provides needed moisture and elasticity to hair, reducing dryness and strand breakage. Sunflower seed oil protects against UVA and UV rays and helps hair retain vibrancy of colour.

Step 4: Finish
Put the perfect finishing touch on your heat styled hair with ghd finishing products. The final step in ghd’s 4 step regime can be found in an assortment of finishing waxes, serums, and sprays that add shine to hair and shield it from heat and UV damage. As always, this line of products is intended for all hair types and is extremely beneficial to the health of your hair.

No matter what your hair type may be, from damaged to fine to coarse, ghd has products made especially for you. All ghd products are thermodynamic and offer excellent heat resistance, and many have added benefits.

For hair that is full of life, health, and beauty, ghd’s exquisite line of hair care products and four-step ghd thermodynamics routine is key.